The Food Marketing Workgroup supports the policy recommendations of the federal Interagency Working Group on Food Marketed to Children (IWG), which has been charged with creating voluntary guidelines for foods marketed to kids. The IWG, which formed in 2009, includes representatives from the Food and Drug Administration, Centers for Disease Control and Prevention, U.S. Department of Agriculture, and the Federal Trade Commission.

Currently, each food and beverage company is able to determine its own nutrition standards for what foods are healthy enough to market to children. If adopted, the IWG guidelines would provide industry-wide consistency.

Learn more about Federal policy guidelines on marketing food to children

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