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Urge Nickelodeon to stop marketing junk food to kids

Nickelodeon is the largest entertainment company for kids. It markets and advertises food to children through television, its websites, games, toy giveaways with fast-food meals, and the use of its characters to promote foods.

On Nickelodeon, two-thirds of food ads are for unhealthy foods, according to research from the Center for Science in the Public Interest. Nickelodeon addresses the licensing of its characters, but not its television advertising or websites, which are the primary means by which it markets to children. In spite of continued pressure from advocates, Nickelodeon resists adopting strong food marketing standards. In contrast, the Walt Disney Company and ION Television (Qubo) have comprehensive policies that apply nutrition standards to all their marketing to kids.

  • Please help urge Nickelodeon to stop marketing junk foods to kids: Send a letter to Nickelodeon’s CEO.
  • Learn more about how Nickelodeon markets junk food to kids in this report.
  • Read the letter [pdf] that more than 100 health professionals, scientists, and organizations have signed to push Nickelodeon to do better by kids.
  • See the letter that U.S. Senators Richard Blumenthal (D-Conn.), Jay Rockefeller (D-WV), Tom Harkin (D-IA) and Dick Durbin (D-Ill.) wrote to Nickelodeon, asking the entertainment company to stop advertising unhealthy food to children.
  • Share the truth about Nickelodeon’s irresponsible marketing to kids on Facebook, using one this sample language: Though Disney has agreed to cut back on junk food marketing to kids, Nickelodeon refuses to. A new study by CSPI shows that 2/3 of Nickelodeon’s food ads are for unhealthy foods. Please join us in asking Nick to stop advertising diabetes-promoting foods to kids by clicking here: http://ctt.ec/3M71a.

nickelodeon

  • Tweet at Nickelodeon, using one of these model posts:
    • 2/3 of the food ads on @NickelodeonTV are junk food. RT to ask Nick to stop advertising obesity to kids. #EnoughAlreadyNick
    • RT @NickelodeonTV if you think they should help #PreventObesity and not advertise milkshakes, candy & other junk to kids.
    • If @Disney can help #PreventObesity and stop advertising junk food to kids, why can’t @NickelodeonTV? http://ctt.ec/3M71a
    • Shame on @NickelodeonTV for marketing obesity to kids.  Ask them to stop: http://ctt.ec/3M71a
  • See the ad that public health advocates took out in the Hollywood Reporter in March 2013, calling on Nickelodeon to develop and apply strong nutrition standards to all of the company’s marketing to children. (Click the ad to view full size.)

 

Learn more:

Report card on food-marketing policies: An analysis of food and entertainment company policies regarding food and beverage marketing to children [pdf]
Center for Science in the Public Interest

Better for who? Revisiting company promises on food marketing to children [pdf]
Center for Science in the Public Interest