Food marketing in other community settings

Today, many of our communities are unhealthy — dominated by fast food, with inadequate access to full-service grocery stores that stock affordable healthy foods. As a result of these environments, children don’t eat as well as they should. Only 2 percent of children ages 2 to 19 meet the federal government’s recommendations for a healthy diet,¹ and  — nearly one in three young people — are either obese or overweight, putting them at higher risk for serious, even life-threatening health problems.^2,3

In spite of this, marketers are reaching out to children more aggressively than ever before, touting products that are often high in calories, fat and sugar. This marketing infiltrates grocery stores, sporting events and many other aspects of community life. The idea is not only for marketers to sell their products now but to develop customers for life.

To learn more and to find out how you can get involved, view the resources below and check out our policy pages and take action section.

Learn more

Cereal FACTS
Yale Rudd Center for Food Policy & Obesity

Sugary drink FACTS
Yale Rudd Center for Food Policy & Obesity

Report: Harnessing the power of supermarkets to help reverse childhood obesity [pdf]
The Food Trust, Robert Wood Johnson Foundation

References