Obesity prevention is a national priority, and for good reason: One in three children in the United States is overweight or obese. Obese children and teenagers are more likely to become obese adults. Obesity increases the risk of developing heart disease, stroke, cancer, and diabetes. Being overweight in childhood is associated with low self-esteem, depression, stigma, teasing and bullying, and discrimination.
Our food environment, which is rife with cheap, unhealthy foods and beverages is a big part of the problem. Yet, as we see in the video below, food and beverage marketers continue to target children with their products, putting their health at risk in the process. Marketers reach out to kids online and in a variety of community settings, including schools and restaurants.
View the video below and check out the rest of our resources section to learn more about how marketers reach youth.
For copies of the Food Marketing Workgroup comments on the Interagency Working Group’s proposed nutrition and media guidelines, please contact Lindsay Vickroy at firstname.lastname@example.org.