Kellogg’s turns cereal boxes into entertainment screens
In advance of the June 22 release of “Jurassic World,” Kellogg’s is selling limited-edition boxes of Frosted Flakes cereal and Keebler Fudge Stripes for — wait for it — $24.99 a box. According to Jessica Wohl at AdAge, “each box has a screen inside that plays more than five minutes of apparently ‘explosive content’ (that’s Kellogg’s wording, not ours).”
Other Universal Picture tie-ins for “Jurassic World” include limited-time promotional packaging; lots of Kellogg’s products offering chances to win free movie tickets; and movie-themed Popsicle molds inside select cereal packages. See more coverage from AdAge.