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Kellogg uses Olympics tie-in to make Pop-Tarts seem less junky


Posted on February 13th, by Heather Gehlert in Wall of Shame. Comments Off on Kellogg uses Olympics tie-in to make Pop-Tarts seem less junky

With a new Olympic-themed marketing campaign, Kellogg is trying to bolster its image by associating its products with elite athletes. Here’s Kellogg saying that eating Pop-Tarts will transform you into an Olympian. How many athletes do you think eat junk food before their one chance at Olympic gold?

Pop-Tarts ad





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