SEARCH

Gatorade sends dangerous message to teens about water


Posted on January 22nd, by Heather Gehlert in Wall of Shame. Comments Off on Gatorade sends dangerous message to teens about water

Shameful but true: Gatorade hired Olympic runner Usain Bolt to market water as the “enemy” of athletic performance in a mobile game targeting teens. Watch this video to learn more about the strategy behind the ad. PepsiCo should not disparage water.

Gatorade ad targets teens





Comments are closed.