Coke & Disney’s latest collaboration to hook young people on liquid candy
Coca-Cola is partnering with Disney Parks & Resorts to bring custom bottles of Coca-Cola, Diet Coke, Sprite, and Dasani to Disney’s new “Star Wars” land, Galaxy’s Edge. According to reporting from CNN, the bottles will “forgo the familiar look of Coke products for something that fits right into the storyline of Galaxy’s Edge.”
The Coke partnership is just another aspect of the fully immersive experience that Galaxy’s Edge aims to create when it opens on May 31 in California and August 29 in Florida. While Star Wars appeals to audiences of all ages, the partnership with Disney suggests a specific focus on targeting the youth demographic.