Chuck E. Cheese peddles pizza in kid-targeted holiday movie
The Thanksgiving-themed comedy “Free Birds” is more of an extended Chuck E. Cheese commercial than it is a family film. In the movie, a turkey named Reggie travels in a time machine back to the first Thanksgiving to keep his species from being slaughtered. He persuades the settlers and Indians to take turkey off the menu and replace it with pizza from Chuck E. Cheese. The company is also leveraging the movie tie-in by enticing kids with collectible wristbands, which are free with the purchase of any Chuck E. Cheese pizza.