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Big Food markets to kids using tobacco industry playbook


Posted on June 5th, by Heather Gehlert in Wall of Shame. Comments Off on Big Food markets to kids using tobacco industry playbook

Using a tactic borrowed from Big Tobacco, food companies today aggressively market to children and teens, often using cartoons and other characters reminiscent of Joe Camel. Both industries have also denied marketing to young people and used personal responsibility rhetoric to shift blame for their products’ health consequences onto consumers.

To see more graphics and learn more about the parallels between Big Food and Big Tobacco, visit http://www.cspinet.org/bigtobaccoORbigfood.html.food and tobacco marketing to kids





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