Members of the Food Marketing Workgroup have long urged companies to stop advertising candy to children. Now, we have great news: The Council of Better Business Bureaus (BBB) has announced that six candy companies — whose brands include Brach's, Lemonhead, Ghirardelli, Jelly Belly, Peeps, Mike and Ike, and Welch's Fruit Snacks — have agreed not to advertise to children under age 12.
The Food Marketing Workgroup (FMW) is a network of more than 225 organizations and academic experts dedicated to eliminating harmful food marketing — particularly marketing aimed at those who are most vulnerable to obesity and other nutrition-related diseases — by actively identifying, investigating, and advocating changes to marketing practices that undermine health.
The FMW fosters ideas and momentum around national, state, and local strategies. It serves as a forum for researchers and advocates to share information, support one another’s work, and identify priorities for research and action.
In a recent report, General Mills' Betty Crocker Fruit Snacks ranked in the bottom half of snack foods based on overall nutritional quality, but led as the snack food brand with the most TV advertising to children.
Although fruit snacks are marketed as a healthy option, they're basically candy. Given that food marketing affects kids' diets — which can shape lifelong eating habits — the last thing kids need is more encouragement to eat candy.