Pokémon GO is sweeping the world, but it's not all fun and games. Niantic Labs, the company behind Pokémon GO, is developing partnerships with big brands that will push players to sponsored locations. The first partnership? McDonald's. In Japan, every McDonald's restaurant is a Pokémon GO hotspot -- and when kids arrive to find and train their virtual creatures, they're enticed to buy Happy Meals with Pokémon GO toys and branding.
Sponsored locations are one thing for adults, but it's deeply unfair to market to kids under the guise of gameplay. Please join us in telling Niantic to exclude kids 12 and under from sponsored locations in Pokémon GO. Sign on at http://bit.ly/2ae1BkJ
The Food Marketing Workgroup (FMW) is a network of more than 225 organizations and academic experts dedicated to eliminating harmful food marketing — particularly marketing aimed at those who are most vulnerable to obesity and other nutrition-related diseases — by actively identifying, investigating, and advocating changes to marketing practices that undermine health.
The FMW fosters ideas and momentum around national, state, and local strategies. It serves as a forum for researchers and advocates to share information, support one another’s work, and identify priorities for research and action.
In a recent report, General Mills' Betty Crocker Fruit Snacks ranked in the bottom half of snack foods based on overall nutritional quality, but led as the snack food brand with the most TV advertising to children.
Although fruit snacks are marketed as a healthy option, they're basically candy. Given that food marketing affects kids' diets — which can shape lifelong eating habits — the last thing kids need is more encouragement to eat candy.